{"id":64,"date":"2026-08-31T05:32:43","date_gmt":"2026-08-31T05:32:43","guid":{"rendered":"https:\/\/nezihigozen.com\/?p=64"},"modified":"2026-08-31T05:32:43","modified_gmt":"2026-08-31T05:32:43","slug":"eylulu-bekleme-eylulu-planla","status":"publish","type":"post","link":"https:\/\/nezihigozen.com\/?p=64","title":{"rendered":"Eyl\u00fcl\u2019\u00fc Bekleme, Eyl\u00fcl\u2019\u00fc Planla:"},"content":{"rendered":"\n<h1 class=\"wp-block-heading\">Yaz Sonras\u0131 Sat\u0131\u015flar\u0131n\u0131 B\u00fcy\u00fctmenin Yeni Yolu<\/h1>\n\n\n\n<p class=\"wp-block-paragraph\">Yaz boyunca sat\u0131\u015flar\u0131n d\u00fc\u015ft\u00fc.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Randevu takvimin bo\u015fald\u0131.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">M\u00fc\u015fteriler tatile \u00e7\u0131kt\u0131, kararlar ertelendi, mesajlara d\u00f6n\u00fc\u015fler azald\u0131.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ve muhtemelen sen de bir\u00e7ok i\u015fletme sahibi gibi kendine \u015fu c\u00fcmleyi s\u00f6yledin:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u201cYaz\u0131n i\u015fler d\u00fc\u015fer. Eyl\u00fcl\u2019de toparlar.\u201d<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Peki ya sorun tam olarak bu d\u00fc\u015f\u00fcnceyse?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ya Eyl\u00fcl sadece yaz\u0131n kaybetti\u011fin sat\u0131\u015flar\u0131 geri kazanaca\u011f\u0131n bir \u201ctoparlanma ay\u0131\u201d de\u011filse?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ya Eyl\u00fcl, y\u0131l\u0131n en g\u00fc\u00e7l\u00fc sat\u0131\u015f f\u0131rsatlar\u0131ndan biriyse?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Benim Eyl\u00fcl\u2019e bak\u0131\u015f\u0131m tam olarak bu:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Eyl\u00fcl\u2019\u00fc bekleme. Eyl\u00fcl\u2019\u00fc planla.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00c7\u00fcnk\u00fc m\u00fc\u015fterinin hayat\u0131nda Eyl\u00fcl ay\u0131nda ya\u015fanan \u015fey yaln\u0131zca mevsim de\u011fi\u015fikli\u011fi de\u011fil.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Rutinler yeniden kuruluyor.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ve rutinler de\u011fi\u015fti\u011finde sat\u0131n alma davran\u0131\u015flar\u0131 da de\u011fi\u015fiyor.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Eyl\u00fcl Neden Bu Kadar \u00d6nemli?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Eyl\u00fcl geldi\u011finde insanlar yaln\u0131zca tatilden d\u00f6nm\u00fcyor.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u015eehre d\u00f6n\u00fcyorlar.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0130\u015fe d\u00f6n\u00fcyorlar.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00c7ocuklar okula d\u00f6n\u00fcyor.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Spor salonlar\u0131na, kurslara ve hobilerine geri d\u00f6n\u00fcyorlar.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Beslenme, bak\u0131m, sa\u011fl\u0131k ve ki\u015fisel geli\u015fim rutinlerini yeniden kuruyorlar.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Yaz boyunca ertelenen ihtiya\u00e7lar tekrar g\u00fcndeme geliyor.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Bu davran\u0131\u015f yaln\u0131zca bir pazarlama varsay\u0131m\u0131 de\u011fil.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">2026 t\u00fcketici ara\u015ft\u0131rmalar\u0131nda da Eyl\u00fcl\u2019\u00fcn bir \u201cyeniden ba\u015flama\u201d d\u00f6nemi oldu\u011fu g\u00f6r\u00fcl\u00fcyor. Talon\u2019\u0131n ara\u015ft\u0131rmas\u0131nda t\u00fcketicilerin %61\u2019i Eyl\u00fcl\u2019\u00fc de\u011fi\u015fiklik yapmak veya yeni hedefler belirlemek i\u00e7in bir d\u00f6nem olarak g\u00f6r\u00fcyor. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Fitness sekt\u00f6r\u00fcnde de benzer bir davran\u0131\u015f g\u00f6zlemleniyor. Zenoti, Eyl\u00fcl\u2019\u00fc insanlar\u0131n daha d\u00fczenli programlara geri d\u00f6nd\u00fc\u011f\u00fc, sa\u011fl\u0131kl\u0131 al\u0131\u015fkanl\u0131klar\u0131n\u0131 yeniden ba\u015flatmaya \u00e7al\u0131\u015ft\u0131\u011f\u0131 ve yeni hedefler koydu\u011fu g\u00fc\u00e7l\u00fc bir d\u00f6nem olarak tan\u0131ml\u0131yor. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Yani Eyl\u00fcl\u2019\u00fcn g\u00fcc\u00fc yaln\u0131zca takvimde de\u011fil.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Davran\u0131\u015f de\u011fi\u015fiminde.<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Kas\u0131m\u2019\u0131 Beklerken Eyl\u00fcl\u2019\u00fc Ka\u00e7\u0131r\u0131yor Olabilir misin?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">T\u00fcrkiye\u2019de kampanya denildi\u011finde bir\u00e7ok i\u015fletmenin zihni do\u011frudan Kas\u0131m\u2019a gidiyor.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">B\u00fcy\u00fck indirimler.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Al\u0131\u015fveri\u015f g\u00fcnleri.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Y\u0131l sonu kampanyalar\u0131.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Elbette Kas\u0131m \u00f6nemli.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ama benim itiraz\u0131m \u015fu:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Kas\u0131m\u2019a haz\u0131rlan\u0131rken Eyl\u00fcl\u2019\u00fcn do\u011fal sat\u0131n alma motivasyonunu neden ka\u00e7\u0131r\u0131yoruz?<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00d6zellikle okula d\u00f6n\u00fc\u015f pazar\u0131 bunun \u00e7ok somut bir \u00f6rne\u011fi.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Marketing T\u00fcrkiye taraf\u0131ndan aktar\u0131lan 2025 T\u00fcrkiye ara\u015ft\u0131rmas\u0131nda okul al\u0131\u015fveri\u015finde fiyat, kat\u0131l\u0131mc\u0131lar\u0131n %79,5\u2019i taraf\u0131ndan belirleyici kriter olarak g\u00f6sterilmi\u015f. Marka bilinirli\u011fi %62,2, indirim ve promosyonlar ise %49,4 seviyesinde. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Bu bize \u00f6nemli bir \u015fey s\u00f6yl\u00fcyor:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Eyl\u00fcl d\u00f6neminde t\u00fcketici sadece geri d\u00f6nm\u00fcyor.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Aktif olarak se\u00e7im yap\u0131yor.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Hangi markay\u0131 alaca\u011f\u0131m?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Nereden alaca\u011f\u0131m?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Hangi hizmete ba\u015flayaca\u011f\u0131m?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Hangi rutini yeniden kuraca\u011f\u0131m?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0130\u015fte markalar\u0131n girmesi gereken yer tam olarak buras\u0131.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">D\u00fcnya Markalar\u0131 \u201cOkula D\u00f6n\u00fc\u015f\u201d D\u00f6nemini Neden Bu Kadar Ciddiye Al\u0131yor?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Bu f\u0131rsat yaln\u0131zca k\u00fc\u00e7\u00fck i\u015fletmeler i\u00e7in ge\u00e7erli de\u011fil.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">D\u00fcnyan\u0131n b\u00fcy\u00fck markalar\u0131 da yaz sonu ve okula d\u00f6n\u00fc\u015f d\u00f6nemini ayr\u0131 bir ticari sezon olarak ele al\u0131yor.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">EMARKETER, ABD\u2019de 2026 okula d\u00f6n\u00fc\u015f perakende sat\u0131\u015flar\u0131n\u0131n 85,42 milyar dolara ula\u015fmas\u0131n\u0131 bekliyor. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tinuiti ise 2026 ara\u015ft\u0131rmas\u0131na dayanarak okula d\u00f6n\u00fc\u015f d\u00f6nemini markalar a\u00e7\u0131s\u0131ndan adeta ikinci bir y\u0131l sonu sat\u0131\u015f sezonu olarak de\u011ferlendiriyor. Ara\u015ft\u0131rmalar\u0131nda sosyal medya ve ma\u011faza i\u00e7i sergileme, \u00fcr\u00fcn ke\u015ffinde %43 ile ba\u015f\u0131 ba\u015fa \u00f6ne \u00e7\u0131k\u0131yor. Ayr\u0131ca ara\u015ft\u0131rmaya kat\u0131lan ebeveynlerin \u00e7o\u011funlu\u011fu al\u0131\u015fveri\u015f s\u00fcre\u00e7lerinde yapay zek\u00e2 ara\u00e7lar\u0131n\u0131 kullanmay\u0131 planlad\u0131\u011f\u0131n\u0131 belirtiyor. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Bu son veri \u00f6zellikle \u00f6nemli.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00c7\u00fcnk\u00fc art\u0131k mesele sadece do\u011fru zamanda kampanya yapmak de\u011fil.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>M\u00fc\u015fterinin de\u011fi\u015fen karar verme bi\u00e7imine de uyum sa\u011flamak.<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Ger\u00e7ek Bir \u00d6rnek: Officeworks Ne Yapt\u0131?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Eyl\u00fcl f\u0131rsat\u0131n\u0131 anlaman\u0131n en iyi yollar\u0131ndan biri ger\u00e7ek kampanyalara bakmak.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Effie Worldwide\u2019\u0131n ba\u015far\u0131l\u0131 okula d\u00f6n\u00fc\u015f kampanyalar\u0131 aras\u0131nda g\u00f6sterdi\u011fi Officeworks \u00f6rne\u011fi bunun g\u00fczel bir g\u00f6stergesi.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Officeworks, rakipleri gibi yaln\u0131zca \u00fcr\u00fcn ve fiyat ileti\u015fimine y\u00fcklenmek yerine marka in\u015fas\u0131yla sat\u0131\u015f odakl\u0131 ileti\u015fimi bir araya getirdi.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Yani m\u00fc\u015fteriye sadece:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cKalem burada.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cDefter indirimde.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201c\u00c7anta \u015fu fiyat.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">demedi.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Okula d\u00f6n\u00fc\u015f d\u00f6neminin aileler i\u00e7in ta\u015f\u0131d\u0131\u011f\u0131 duygusal anlam\u0131 da kampanyan\u0131n i\u00e7ine ald\u0131.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Effie\u2019ye g\u00f6re bu yakla\u015f\u0131m hem ticari d\u00f6nemde daha etkili oldu hem de marka alg\u0131s\u0131n\u0131 olumlu etkiledi. \ue200cite\ue202turn0search2\ue201<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Buradaki ders \u00e7ok \u00f6nemli:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Eyl\u00fcl kampanyas\u0131 yapmak, Eyl\u00fcl indirimi yapmak demek de\u011fildir.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">M\u00fc\u015fterinin o d\u00f6nemde hayat\u0131nda ne de\u011fi\u015fti\u011fini anlamak demektir.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Bir Ba\u015fka Ders: Daha Fazla Reklam Her Zaman Daha Fazla Sat\u0131\u015f De\u011fil<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Burada \u00f6nemli bir uyar\u0131 da var.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Eyl\u00fcl g\u00fc\u00e7l\u00fc bir f\u0131rsat diye kampanyay\u0131 Eyl\u00fcl\u2019de ba\u015flat\u0131p reklam b\u00fct\u00e7esini art\u0131rmak tek ba\u015f\u0131na yeterli de\u011fil.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">2025 okula d\u00f6n\u00fc\u015f d\u00f6nemindeki 79 binden fazla i\u00e7erik \u00fcreticisi reklam\u0131n\u0131 inceleyen Billo analizinde sat\u0131n alma de\u011ferinin A\u011fustos ay\u0131nda zirve yapt\u0131\u011f\u0131, buna kar\u015f\u0131n reklam hacminin Eyl\u00fcl\u2019de y\u00fckselmeye devam etti\u011fi belirtiliyor.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Billo CEO\u2019su Donatas Smailys\u2019in de\u011ferlendirmesi bunu g\u00fczel \u00f6zetliyor:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u201cDaha y\u00fcksek hacim otomatik olarak daha iyi sonu\u00e7 \u00fcretmez.\u201d<\/strong> <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ba\u015fka bir ifadeyle:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Eyl\u00fcl f\u0131rsat\u0131n\u0131 de\u011ferlendirmek istiyorsan Eyl\u00fcl geldi\u011finde d\u00fc\u015f\u00fcnmeye ba\u015flamamal\u0131s\u0131n.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Eyl\u00fcl gelmeden sistemini haz\u0131rlamal\u0131s\u0131n.<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Peki K\u00fc\u00e7\u00fck Bir \u0130\u015fletme B\u00fct\u00fcn Bunlardan Ne \u00d6\u011frenebilir?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Burada b\u00fcy\u00fck markalar\u0131n b\u00fct\u00e7elerini kopyalamaya \u00e7al\u0131\u015fmak b\u00fcy\u00fck hata olur.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Senin milyonlarca liral\u0131k reklam b\u00fct\u00e7esine ihtiyac\u0131n yok.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0130htiyac\u0131n olan \u015fey onlar\u0131n <strong>d\u00fc\u015f\u00fcnme bi\u00e7imini<\/strong> kendi i\u015fine uyarlamak.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00d6rne\u011fin bir spor salonun varsa m\u00fc\u015fterinin Eyl\u00fcl motivasyonu:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cTekrar d\u00fczene girmeliyim.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">olabilir.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Bir g\u00fczellik merkezinde:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cYaz bitti, art\u0131k kendime tekrar bak\u0131m yapmal\u0131y\u0131m.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Bir e\u011fitim i\u015fletmesinde:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cYeni d\u00f6nemde kendimi geli\u015ftirmeye ba\u015flamal\u0131y\u0131m.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Bir dan\u0131\u015fmanl\u0131k i\u015finde:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cY\u0131l bitmeden bu hedefi ger\u00e7ekle\u015ftirmeliyim.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Bir e-ticaret markas\u0131nda:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cYeni d\u00f6nem i\u00e7in ihtiyac\u0131m olanlar\u0131 almal\u0131y\u0131m.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0130yi bir Eyl\u00fcl kampanyas\u0131n\u0131n ba\u015flang\u0131\u00e7 noktas\u0131 \u00fcr\u00fcn de\u011fildir.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>M\u00fc\u015fterinin Eyl\u00fcl ay\u0131nda kendine s\u00f6yledi\u011fi yeni c\u00fcmledir.<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Eyl\u00fcl Sat\u0131\u015f Sistemi Nas\u0131l Kurulur?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Ben bunu \u00fc\u00e7 a\u015famada ele al\u0131yorum.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">1. G\u00d6R<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u00d6nce \u00e7al\u0131\u015fan \u00f6rneklere bak.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Markalar Eyl\u00fcl ve yaz sonras\u0131 d\u00f6nemde ne yap\u0131yor?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Hangi teklifi \u00e7\u0131kar\u0131yor?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Hangi mesaj\u0131 kullan\u0131yor?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">M\u00fc\u015fterinin hangi davran\u0131\u015f de\u011fi\u015fikli\u011fine ba\u011flan\u0131yor?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ama ama\u00e7 kopyalamak de\u011fil.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u00c7al\u0131\u015fan fikrin arkas\u0131ndaki mant\u0131\u011f\u0131 g\u00f6rmek.<\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2. UYARLA<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Sonra \u015fu soruyu sor:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u201cBunu kendi i\u015fimde nas\u0131l kullanabilirim?\u201d<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Bir perakende markas\u0131n\u0131n yapt\u0131\u011f\u0131 kampanyay\u0131 bir dan\u0131\u015fman birebir uygulayamaz.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ama kampanyan\u0131n arkas\u0131ndaki psikolojiyi uygulayabilir.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00d6rne\u011fin \u201cokula d\u00f6n\u00fc\u015f\u201d yerine:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0130\u015fe d\u00f6n\u00fc\u015f.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Spora d\u00f6n\u00fc\u015f.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Kendine d\u00f6n\u00fc\u015f.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Rutine d\u00f6n\u00fc\u015f.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Hedeflerine d\u00f6n\u00fc\u015f.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">gibi kendi m\u00fc\u015fterisinin hayat\u0131yla ilgili bir \u201cgeri d\u00f6n\u00fc\u015f an\u0131\u201d bulabilir.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Burada kampanya art\u0131k genel olmaktan \u00e7\u0131kar.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">M\u00fc\u015fterinin hayat\u0131na dokunmaya ba\u015flar.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3. YAPAY ZEK\u00c2 \u0130LE S\u0130STEMLE\u015eT\u0130R<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Son a\u015famada yapay zek\u00e2 devreye giriyor.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ama yapay zek\u00e2y\u0131 yaln\u0131zca:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cBana Instagram g\u00f6nderisi yaz.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">demek i\u00e7in kullanmaktan bahsetmiyorum.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00c7ok daha sistemli d\u00fc\u015f\u00fcnmek gerekiyor.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">M\u00fc\u015fteri i\u00e7g\u00f6r\u00fclerini analiz etmek.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Teklif fikirleri \u00fcretmek.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Farkl\u0131 kampanya a\u00e7\u0131lar\u0131 geli\u015ftirmek.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Reklam metinleri haz\u0131rlamak.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">E-posta serileri olu\u015fturmak.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Instagram i\u00e7erikleri \u00fcretmek.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">DM konu\u015fmalar\u0131n\u0131 tasarlamak.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ayn\u0131 ana mesaj\u0131n onlarca farkl\u0131 versiyonunu h\u0131zl\u0131ca test etmek.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">As\u0131l avantaj burada ortaya \u00e7\u0131k\u0131yor:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Yapay zek\u00e2 stratejinin yerine ge\u00e7mez; iyi stratejiyi daha h\u0131zl\u0131 hayata ge\u00e7irmeni sa\u011flar.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Nitekim 2026 ara\u015ft\u0131rmalar\u0131 yapay zek\u00e2n\u0131n t\u00fcketicinin al\u0131\u015fveri\u015f yolculu\u011funa da girmeye ba\u015flad\u0131\u011f\u0131n\u0131 g\u00f6steriyor. Tinuiti\u2019nin ara\u015ft\u0131rmas\u0131, ebeveynlerin \u00e7o\u011funlu\u011funun bu y\u0131l okula d\u00f6n\u00fc\u015f al\u0131\u015fveri\u015finde yapay zek\u00e2 ara\u00e7lar\u0131ndan yararlanmay\u0131 planlad\u0131\u011f\u0131n\u0131 ortaya koyuyor. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\">As\u0131l Soru: Eyl\u00fcl\u2019de Sat\u0131\u015flar\u0131n Artacak m\u0131, Yoksa Sen mi Art\u0131racaks\u0131n?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u0130kisi aras\u0131nda b\u00fcy\u00fck fark var.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Eyl\u00fcl geldi\u011finde piyasa hareketlenebilir.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">M\u00fc\u015fteriler geri d\u00f6nebilir.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Randevular do\u011fal olarak biraz artabilir.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sat\u0131\u015flar\u0131n %20 veya %30 y\u00fckselebilir.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ve sen:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201c\u00c7ok g\u00fczel, i\u015fler toparland\u0131.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">diyebilirsin.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ama as\u0131l soruyu sormadan Eyl\u00fcl\u2019\u00fcn ba\u015far\u0131l\u0131 ge\u00e7ip ge\u00e7medi\u011fini bilemezsin:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u201cBen Eyl\u00fcl\u2019\u00fc bilin\u00e7li olarak y\u00f6netseydim sonu\u00e7 ne kadar farkl\u0131 olabilirdi?\u201d<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">EYL\u00dcL At\u00f6lyesi\u2019ni tam olarak bu sorunun cevab\u0131n\u0131 bulmak i\u00e7in haz\u0131rlad\u0131m.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">At\u00f6lyede Eyl\u00fcl d\u00f6neminde g\u00fc\u00e7l\u00fc sonu\u00e7lar \u00fcreten marka ve kampanya \u00f6rneklerini inceleyece\u011fiz.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Arkas\u0131ndaki stratejiyi par\u00e7alayaca\u011f\u0131z.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Kendi \u00fcr\u00fcn veya hizmetine nas\u0131l uyarlayabilece\u011fini g\u00f6rece\u011fiz.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ve ard\u0131ndan bu fikirleri yapay zek\u00e2 yard\u0131m\u0131yla uygulanabilir bir sat\u0131\u015f sistemine d\u00f6n\u00fc\u015ft\u00fcrece\u011fiz.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Hedefimiz basit:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Yaz d\u00f6neminde sat\u0131\u015flar\u0131 d\u00fc\u015fm\u00fc\u015f bir i\u015fletmenin Eyl\u00fcl\u2019e:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u201cUmar\u0131m i\u015fler toparlan\u0131r.\u201d<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">diye girmesi yerine:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u201cEyl\u00fcl sat\u0131\u015f plan\u0131m haz\u0131r.\u201d<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">diyerek girmesi.<\/p>\n\n\n\n<h1 class=\"wp-block-heading\">Eyl\u00fcl\u2019\u00fc Bekleme. Eyl\u00fcl\u2019\u00fc Planla.<\/h1>\n\n\n\n<p class=\"wp-block-paragraph\">Yaz bitti.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">M\u00fc\u015fterilerin hayatlar\u0131na geri d\u00f6n\u00fcyor.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Soru \u015fu:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Sen onlar\u0131n kar\u015f\u0131s\u0131na neyle \u00e7\u0131kacaks\u0131n?<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Eyl\u00fcl d\u00f6nemini s\u0131radan bir toparlanma ay\u0131 olarak ge\u00e7irmek yerine sat\u0131\u015flar\u0131n\u0131 b\u00fcy\u00fctmek i\u00e7in kullanmak istiyorsan:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Bana mesaj at;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/wa.me\/95352326520\">https:\/\/wa.me\/95352326520<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Yaz Sonras\u0131 Sat\u0131\u015flar\u0131n\u0131 B\u00fcy\u00fctmenin Yeni Yolu Yaz boyunca sat\u0131\u015flar\u0131n d\u00fc\u015ft\u00fc. Randevu takvimin bo\u015fald\u0131. M\u00fc\u015fteriler tatile \u00e7\u0131kt\u0131, kararlar ertelendi, mesajlara d\u00f6n\u00fc\u015fler azald\u0131. Ve muhtemelen sen de bir\u00e7ok i\u015fletme sahibi gibi kendine \u015fu c\u00fcmleyi s\u00f6yledin: \u201cYaz\u0131n i\u015fler d\u00fc\u015fer. Eyl\u00fcl\u2019de toparlar.\u201d Peki ya sorun tam olarak bu d\u00fc\u015f\u00fcnceyse? Ya Eyl\u00fcl sadece yaz\u0131n kaybetti\u011fin sat\u0131\u015flar\u0131 geri kazanaca\u011f\u0131n bir \u201ctoparlanma &hellip; <a href=\"https:\/\/nezihigozen.com\/?p=64\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Eyl\u00fcl\u2019\u00fc Bekleme, Eyl\u00fcl\u2019\u00fc Planla:&#8221;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-64","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/nezihigozen.com\/index.php?rest_route=\/wp\/v2\/posts\/64","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/nezihigozen.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/nezihigozen.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/nezihigozen.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/nezihigozen.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=64"}],"version-history":[{"count":1,"href":"https:\/\/nezihigozen.com\/index.php?rest_route=\/wp\/v2\/posts\/64\/revisions"}],"predecessor-version":[{"id":65,"href":"https:\/\/nezihigozen.com\/index.php?rest_route=\/wp\/v2\/posts\/64\/revisions\/65"}],"wp:attachment":[{"href":"https:\/\/nezihigozen.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=64"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/nezihigozen.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=64"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/nezihigozen.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=64"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}