{"id":61,"date":"2026-08-28T09:18:13","date_gmt":"2026-08-28T09:18:13","guid":{"rendered":"https:\/\/nezihigozen.com\/?p=61"},"modified":"2026-09-11T14:08:49","modified_gmt":"2026-09-11T14:08:49","slug":"satislarinin-neden-artmadigini-bilmiyorsan","status":"publish","type":"post","link":"https:\/\/nezihigozen.com\/?p=61","title":{"rendered":"Sat\u0131\u015flar\u0131n Neden Artmad\u0131\u011f\u0131n\u0131 Bilmiyorsan"},"content":{"rendered":"\n<h1 class=\"wp-block-heading\">Bu yaz\u0131y\u0131 oku<\/h1>\n\n\n\n<p class=\"wp-block-paragraph\">Ayl\u0131k 200 bin TL ciro yapan bir markay\u0131 2,5 milyon TL ayl\u0131k ciro seviyesine ta\u015f\u0131rken tek bir \u015feyi de\u011fi\u015ftirmedim.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Siteyi de\u011fi\u015ftirdim.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00dcr\u00fcn a\u00e7\u0131klamalar\u0131n\u0131 de\u011fi\u015ftirdim.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Google aramalar\u0131n\u0131 analiz ettim.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Meta Pixel ve \u00f6l\u00e7\u00fcm sistemlerini kurdum.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Reklamlar\u0131 yeniden optimize ettim.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sat\u0131\u015f kanallar\u0131n\u0131 d\u00fczenledim.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ve en \u00f6nemlisi, sat\u0131\u015f\u0131n nerede kaybedildi\u011fini buldum.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00c7\u00fcnk\u00fc benim i\u00e7in as\u0131l soru hi\u00e7bir zaman:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cDaha fazla reklam verelim mi?\u201d olmad\u0131.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">As\u0131l soru hep \u015fuydu:<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u201cM\u00fc\u015fteriyi \u015fu anda nerede kaybediyoruz?\u201d<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Ve \u00e7o\u011fu i\u015fletmede sorun d\u00fc\u015f\u00fcnd\u00fc\u011f\u00fcnden \u00e7ok farkl\u0131 bir yerde oluyor.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h1 class=\"wp-block-heading\">Belki sorun reklamda de\u011fil<\/h1>\n\n\n\n<p class=\"wp-block-paragraph\">Belki reklam\u0131n gayet iyi \u00e7al\u0131\u015f\u0131yor.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0130nsanlar seni g\u00f6r\u00fcyor.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Siteni ziyaret ediyor.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00dcr\u00fcnlerini inceliyor.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ama sat\u0131n alm\u0131yor.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Bu durumda daha fazla reklam vermek sadece daha fazla insan\u0131 ayn\u0131 problemli sat\u0131\u015f s\u00fcrecine sokmak anlam\u0131na geliyor.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Belki sorun;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Sitenin sat\u0131\u015fa haz\u0131r olmamas\u0131,<\/li>\n\n\n\n<li>\u00dcr\u00fcnlerinin do\u011fru anlat\u0131lmamas\u0131,<\/li>\n\n\n\n<li>Teklifinin yeterince g\u00fc\u00e7l\u00fc olmamas\u0131,<\/li>\n\n\n\n<li>M\u00fc\u015fterinin g\u00fcven duymamas\u0131,<\/li>\n\n\n\n<li>\u0130\u00e7eriklerinin sat\u0131\u015fa y\u00f6nlendirmemesi,<\/li>\n\n\n\n<li>Reklam verilerinin yanl\u0131\u015f okunmas\u0131,<\/li>\n\n\n\n<li>Sat\u0131\u015f sonras\u0131 s\u00fcrecinin eksik olmas\u0131,<\/li>\n\n\n\n<li>Ya da bunlar\u0131n birka\u00e7\u0131n\u0131n ayn\u0131 anda \u00e7al\u0131\u015fmamas\u0131.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Ben tam olarak burada devreye giriyorum.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h1 class=\"wp-block-heading\">Ben ne yap\u0131yorum?<\/h1>\n\n\n\n<p class=\"wp-block-paragraph\">Ben sana sadece \u201c\u015funu payla\u015f, bunu reklam ver\u201d demiyorum.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00d6nce i\u015fine d\u0131\u015far\u0131dan bak\u0131yorum.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">M\u00fc\u015fterinin seni ilk g\u00f6rd\u00fc\u011f\u00fc andan sat\u0131n ald\u0131\u011f\u0131 ana kadar b\u00fct\u00fcn s\u00fcreci inceliyorum.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Nerede kay\u0131p ya\u015fad\u0131\u011f\u0131n\u0131 buluyorum.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sonra sana neyi, hangi s\u0131rayla d\u00fczeltmen gerekti\u011fini net \u015fekilde g\u00f6steriyorum.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Benim amac\u0131m sana daha fazla i\u015f \u00e7\u0131karmak de\u011fil.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tam tersine;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Gereksiz yapt\u0131klar\u0131n\u0131 azalt\u0131p, ger\u00e7ekten sat\u0131\u015fa etki eden alanlara odaklanman\u0131 sa\u011flamak.<\/h2>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h1 class=\"wp-block-heading\">Bu \u00e7al\u0131\u015fma sana ne kazand\u0131r\u0131r?<\/h1>\n\n\n\n<p class=\"wp-block-paragraph\">Bu \u00e7al\u0131\u015fma sonunda art\u0131k \u015funlar\u0131 tahmin etmek zorunda kalmazs\u0131n:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cNeden sat\u0131\u015f gelmiyor?\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cReklam m\u0131 k\u00f6t\u00fc?\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201c\u0130\u00e7eriklerim mi yetersiz?\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cFiyat m\u0131 y\u00fcksek?\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cWeb sitesinde mi sorun var?\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cDaha fazla takip\u00e7i mi gerekiyor?\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Bunun yerine elinde net bir yol haritas\u0131 olur.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Neyi d\u00fczeltmen gerekti\u011fini bilirsin.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Neye para harcaman gerekti\u011fini bilirsin.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Neyi b\u0131rakman gerekti\u011fini bilirsin.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ve en \u00f6nemlisi;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Sat\u0131\u015f\u0131 b\u00fcy\u00fctmeden \u00f6nce sistemi nas\u0131l sa\u011flamla\u015ft\u0131raca\u011f\u0131n\u0131 bilirsin.<\/h2>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h1 class=\"wp-block-heading\">Bu \u00e7al\u0131\u015fma kimler i\u00e7in?<\/h1>\n\n\n\n<p class=\"wp-block-paragraph\">E\u011fer;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u00dcr\u00fcn veya hizmet sat\u0131yorsan,<\/li>\n\n\n\n<li>Instagram\u2019dan m\u00fc\u015fteri kazanmaya \u00e7al\u0131\u015f\u0131yorsan,<\/li>\n\n\n\n<li>E-ticaret siten varsa,<\/li>\n\n\n\n<li>Reklam verip istedi\u011fin sonucu alam\u0131yorsan,<\/li>\n\n\n\n<li>\u0130\u00e7erik \u00fcretiyor ama sat\u0131\u015fa d\u00f6n\u00fc\u015fmedi\u011fini d\u00fc\u015f\u00fcn\u00fcyorsan,<\/li>\n\n\n\n<li>Sat\u0131\u015flar\u0131n bazen iyi bazen k\u00f6t\u00fc gidiyorsa,<\/li>\n\n\n\n<li>Nerede hata yapt\u0131\u011f\u0131n\u0131 tam olarak bilmiyorsan,<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">bu \u00e7al\u0131\u015fma tam sana g\u00f6re.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ama sadece birka\u00e7 fikir al\u0131p hi\u00e7bir \u015fey uygulamayacaksan, bu \u00e7al\u0131\u015fma sana g\u00f6re de\u011fil.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ben s\u00fcrecin ger\u00e7ekten de\u011fi\u015fmesini isteyen i\u015fletmelerle \u00e7al\u0131\u015fmay\u0131 tercih ediyorum.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h1 class=\"wp-block-heading\">S\u00fcre\u00e7 nas\u0131l ilerliyor?<\/h1>\n\n\n\n<p class=\"wp-block-paragraph\">\u0130lk olarak sana k\u0131sa bir analiz formu g\u00f6nderiyorum.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Burada senden i\u015finle ilgili baz\u0131 temel bilgileri istiyorum.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Mevcut sat\u0131\u015f s\u00fcrecini, kulland\u0131\u011f\u0131n kanallar\u0131, reklamlar\u0131n\u0131, i\u00e7eriklerini ve \u015fu anda ya\u015fad\u0131\u011f\u0131n sorunlar\u0131 anlamaya \u00e7al\u0131\u015f\u0131yorum.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sonras\u0131nda cevaplar\u0131n\u0131 inceliyorum.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ve sana;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Nerede sorun oldu\u011funu, neyi \u00f6nce d\u00fczeltmen gerekti\u011fini ve hangi ad\u0131mlarla ilerlemenin daha do\u011fru olaca\u011f\u0131n\u0131 g\u00f6steriyorum.<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Yani rastgele \u00f6neriler de\u011fil.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Senin i\u015fine \u00f6zel bir de\u011ferlendirme.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h1 class=\"wp-block-heading\">Seninle \u00e7al\u0131\u015fmadan \u00f6nce seni anlamak istiyorum<\/h1>\n\n\n\n<p class=\"wp-block-paragraph\">Benim \u00e7al\u0131\u015fma \u015feklim biraz farkl\u0131.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sana direkt paket satmaya \u00e7al\u0131\u015fmak istemiyorum.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00d6nce ger\u00e7ekten sana yard\u0131mc\u0131 olabilir miyim, bunu g\u00f6rmek istiyorum.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00c7\u00fcnk\u00fc her i\u015fletmenin ihtiyac\u0131 ayn\u0131 de\u011fil.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Baz\u0131 i\u015fletmelerin reklam sorunu var.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Baz\u0131lar\u0131n\u0131n teklif sorunu var.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Baz\u0131lar\u0131n\u0131n i\u00e7erik sorunu var.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Baz\u0131lar\u0131n\u0131nsa her \u015feyi var ama bunlar\u0131 birbirine ba\u011flayan bir sistem yok.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Bu y\u00fczden benim i\u00e7in ilk ad\u0131m her zaman analiz.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h1 class=\"wp-block-heading\">\u015eunu bilmeni istiyorum<\/h1>\n\n\n\n<p class=\"wp-block-paragraph\">Sat\u0131\u015flar\u0131n\u0131 b\u00fcy\u00fctmek i\u00e7in her \u015feyi ba\u015ftan yapmak zorunda de\u011filsin.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Bazen sadece yanl\u0131\u015f \u00e7al\u0131\u015fan birka\u00e7 noktay\u0131 d\u00fczeltmek bile b\u00fcy\u00fck fark yaratabilir.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ama \u00f6nce o noktalar\u0131 bulmak gerekiyor.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ben de sana tam olarak burada yard\u0131mc\u0131 oluyorum.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h1 class=\"wp-block-heading\">SATI\u015eININ NEREDE TAKILDI\u011eINI BULALIM<\/h1>\n\n\n\n<p class=\"wp-block-paragraph\">E\u011fer sen de;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cBen asl\u0131nda neyi yanl\u0131\u015f yap\u0131yorum?\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">diye d\u00fc\u015f\u00fcn\u00fcyorsan, sana haz\u0131rlad\u0131\u011f\u0131m k\u0131sa sat\u0131\u015f analizini doldur.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Cevaplar\u0131na bak\u0131p i\u015finde \u00f6nce hangi noktaya odaklanman gerekti\u011fini birlikte belirleyelim.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">SATI\u015e ANAL\u0130Z\u0130N\u0130 BA\u015eLAT<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Formu doldur.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/forms.gle\/4AkV51hfYvNCHzQj8\">https:\/\/forms.gle\/4AkV51hfYvNCHzQj8<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ben inceleyeyim.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sonra birlikte nereden ba\u015flaman gerekti\u011fine bakal\u0131m.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Daha fazla reklam vermeden \u00f6nce, \u00e7al\u0131\u015fan bir sat\u0131\u015f sistemi kural\u0131m.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"mailto:nezihigozen@nezihigozen.com\">nezihigozen@nezihigozen.com<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/wa.me\/905352326520\">+905352326520<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Bu yaz\u0131y\u0131 oku Ayl\u0131k 200 bin TL ciro yapan bir markay\u0131 2,5 milyon TL ayl\u0131k ciro seviyesine ta\u015f\u0131rken tek bir \u015feyi de\u011fi\u015ftirmedim. Siteyi de\u011fi\u015ftirdim. \u00dcr\u00fcn a\u00e7\u0131klamalar\u0131n\u0131 de\u011fi\u015ftirdim. Google aramalar\u0131n\u0131 analiz ettim. Meta Pixel ve \u00f6l\u00e7\u00fcm sistemlerini kurdum. Reklamlar\u0131 yeniden optimize ettim. Sat\u0131\u015f kanallar\u0131n\u0131 d\u00fczenledim. Ve en \u00f6nemlisi, sat\u0131\u015f\u0131n nerede kaybedildi\u011fini buldum. \u00c7\u00fcnk\u00fc benim i\u00e7in as\u0131l &hellip; <a href=\"https:\/\/nezihigozen.com\/?p=61\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Sat\u0131\u015flar\u0131n Neden Artmad\u0131\u011f\u0131n\u0131 Bilmiyorsan&#8221;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-61","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/nezihigozen.com\/index.php?rest_route=\/wp\/v2\/posts\/61","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/nezihigozen.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/nezihigozen.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/nezihigozen.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/nezihigozen.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=61"}],"version-history":[{"count":3,"href":"https:\/\/nezihigozen.com\/index.php?rest_route=\/wp\/v2\/posts\/61\/revisions"}],"predecessor-version":[{"id":70,"href":"https:\/\/nezihigozen.com\/index.php?rest_route=\/wp\/v2\/posts\/61\/revisions\/70"}],"wp:attachment":[{"href":"https:\/\/nezihigozen.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=61"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/nezihigozen.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=61"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/nezihigozen.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=61"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}